Assistant Brand Manager

Gorilla Glue Europe

Dec 8th, 2022
€ 3.000 / Month

It’s your chance to make a real impact on our Consumer within the German, Austrian and Swiss markets, with brand building at the heart of all that you do. As the Assistant Brand Manager working on our O’Keeffe’s team, you will be part of a key team set to deliver growth of our leading health and beauty brand.

Working closely with the sales team and European Brand Manager you’ll help to deploy the German, Austrian and Swiss business plan & strategy.

Whilst interpreting customer & consumer insights and market data to use your findings to help steer innovation pipelines and customer centric plans. You’ll identify opportunities and develop initiatives to ensure the brand makes a big impact online as well as on shelves. You will be assisting in developing brand plans that will deliver growth for years to come. You’ll be responsible for developing and managing a variety of critical brand building activities to increase brand awareness, drive consideration and eventually conversion via through-the-line activities.


*Evaluate customer/retail opportunities for the brand, alongside brand and sales teams, undertaking the following analysis:

o Retailer landscape & market assessment

o Consumer insights / targeting where relevant

o Pricing considerations & pack format / size

o Market trends

o Competitor analysis

o Distribution

o Develop launch plans and marketing plan recommendations that deliver against the initiative, brand & sales objectives.

*Assist & collaborate with the sales teams on initiatives & executions around new product launches, new listings, existing core brand lines and specific product retailer media initiatives to support annual joint business plans.

*Collaborate with sales team / brand lead to develop trade deck(s) for each major retailer as needed.

*Help to develop and evolve annual media objectives and strategies for the German, Austria & Switzerland markets, whilst exploring and recommending regional opportunities that fit the overall brand strategy for the region.

*Support the Brand Manager with the development of all media communication materials.

*Assist with the planning & execution of activation plans that are aligned with the overall brand plan, covering elements such as:

o Digital

o Social Media

o Influencers

o Local media opportunities

o Sampling initiatives

o PR/ Press Opportunities

o Trade / Consumer Events

o Sampling opportunities

*Manage all O’Keeffe’s web and social media platforms, whilst partnering with external agencies to monitor and continue the engagement with consumers.

*Including content creation, planning and execution of all digital platforms and standalone campaigns. Ensuring campaigns are integrated with retailer initiatives & media campaigns where relevant.

*Run activation plans for key new product launches – tracking performance vs key performance indicators, evaluating return on investment, whilst making recommendations and capturing learnings for future campaigns.

*Develop and manage all marketing communication materials for retail customers comms channels – web, social, print, point of sale, email, print, etc.

*Develop consumer & trade materials such as trade stands, literature, point of sale, sampling etc. to support planned and ad-hoc initiatives such as trade / consumer facing events, retailer activation initiatives, sampling initiatives etc.

*Assist sales teams in planning and attending events and tradeshow activities as needed.

*Collaborate and lead with external agency partners for light touch creation / adaptation of existing global assets

*Lead Public Relations internally and manage external ad hoc PR activity on the O’Keeffe’s brand. Work includes briefing press releases /editorial, advertorials & influencer campaigns where relevant. Monitor and capture all output including press cuttings, social media output and preparing and fulfilling competitions.

*Serve as the brand contact for O’Keeffe’s brand performance and market analytics across all channels. This includes the analysis of market performance-based data. Measure performance of marketing activities to help marketing and agency teams optimize planning and spending.

*Assist with New Product Innovation planning for the 3-year masterplan.

*Assess business opportunities and markets, alongside customer, channel and consumer insights for your region.

*Support with the development and implementation of artwork for packaging and displays to ensure that top quality materials are delivered in line with specification and to deadline.

*Manage all translations for the German market materials and ensure final materials are delivered as required.


Education & Experience:

· Bachelor’s Degree or equivalent desirable; Marketing, Communications, Advertising is preferred.

· Relevant Above the Line campaign experience in the following mediums (but is not limited to), Print, TV / Sponsorship and / or Out of Home.

· Relevant experience of working with Health & Beauty / Grocery retailers.

· Knowledge & hands on experience of social media, (Facebook / Instagram/ TikTok / YouTube/ etc.) digital platforms, and Influencers.

· Desirable: Experience of working in Health & Beauty Industry / FMCG

Specific Skills:

· Strong self-starter who uses their initiative, possessing solid leadership skills, whilst demonstrating confidence working cross functionally with colleagues at all levels, yet also being able to work independently, to manage and complete projects.

· Results oriented approach with a proven ability to execute projects from start to finish, working through functional and business barriers as needed.

· Strong team player, with the ability to effectively participate and motivate others working within a team environment.

· Extremely organised, motivated and able to multi-task in order to manage and balance multiple projects at one time.

· Excellent written and oral communication skills; able to present to all levels within the organisation as well as customers as and when required.

· Demonstrates the ability to be analytical and creative when needed.

· Retail experience within grocery, mass and health & beauty channels is essential.

· Proficient in the use of Microsoft office (Word, Excel, and PowerPoint)

· Has experience working with website design / user experience.

· Overall has a can-do attitude and loves to get stuck into all manner of initiatives.

· Travel Required: 10-15%

Desirable Skills:

· Experience of working in Health & Beauty Industry / FMCG

· Nielsen/IRI / Kantar analysis experience.

Company Values:

Adhere to The Gorilla Glue Company’s Core Values that ensure everyone works together to exceed expectations.

· Have fun, be passionate and show it!

· Act with integrity and respect in all relationships.

· Communicate openly and appreciate the effort of others.

· Embrace knowledge, growth and change.

· Strive for excellence in what we do every day.

Art der Stelle: Vollzeit

Gehalt: ab 3.000,00€ pro Monat


  • Montag bis Freitag


  • Betriebliche Altersvorsorge
  • Betriebsfeiern
  • Empfehlungsprogramm
  • Homeoffice
  • Kostenloser Parkplatz
  • Kostenloses oder Vergünstigtes Essen
  • Zusätzliche Urlaubstage

Möglichkeit zu pendeln/umzuziehen:

  • Frankfurt: bereit sein zu pendeln oder vor Antritt der Stelle einen Umzug zu planen (Erforderlich)


  • German (Erforderlich)
  • Englisch (Erforderlich)
  • Conversational French (Wünschenswert)

Arbeitsort: Zum Teil im Homeoffice in 60489 Frankfurt am Main

If you require alternative methods of application or screening, you must approach Gorilla Glue Europe directly to request this, as we're not responsible for the employer's application process.

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